Openings Stall
Leads go cold when the next step isn’t clear: confirmation, commitment, and a clean ask.
Dealership Sales + BDC + Managers
How MCST Works: More Appointments. More Closes. Better Grosses.
A dealership-ready system: word tracks + a repeatable process + daily execution habits— so follow-up improves, objections stop stalling deals, and results get consistent.
The truth
The Real Problem Isn’t Effort — It’s Guessing in Money Moments
Most reps don’t lose because they don’t care. They lose because they hesitate at the exact moments that decide appointments, closes, and gross.
Value Breaks Down
“What’s your best price?” wins when discovery, framing, and trade language aren’t tight.
Commitment Slips
Deals fade out when transitions, urgency, and closes are improvised—then follow-up becomes begging.
The system
Three Pillars That Create Control
Not theory. Installed moves—so results stop swinging.
Structure
A repeatable deal roadmap: greeting → discovery → value frame → commitment → close → follow-up.
Language
Word tracks for the moments that cost you money: price, payment, trade, “just looking,” spouse, “think about it.”
Habits
Daily non-negotiables that make the system stick: follow-up blocks, confirmations, pipeline review.
How it works
A Simple 1–2–3 Path
Start free. Install the baseline. Upgrade only when you want more support.
Start With Free Tools
Get immediate structure you can use today—so you stop guessing in live conversations.
Get Free ToolsPick Your Next Skill Gap
Choose based on what’s bleeding money right now—not what sounds interesting.
View On-Demand CoursesGet Accountability
If you want coaching cadence or a team rollout, move into a program built for execution.
Compare ProgramsBuilt for Live Dealership Moments
This is for the moment a real buyer is ready, willing, and able—phone, text, internet lead, or on the lot. The system is designed to hold up under pressure and time constraints.
Short lessons: practical, direct, no filler.
One move at a time: install a next step you can run today.
Repeatable: works in real conversations, not just “classroom” scenarios.
Control the Pace → Control Income
When you control the pace, you control the process. When you control the process, you stop relying on luck (and random months).
Less hesitation in objections and transitions.
Cleaner value framing that reduces discounting.
More predictable outcomes week after week.
FAQ
Quick Answers
Clarity that keeps you moving.
Is this just scripts?
No. Scripts only work inside a process. MCST installs what to do next (structure), what to say in money moments (word tracks),
and how to repeat it (daily habits + accountability).
How fast will I feel a difference?
Most people feel it immediately because they stop guessing. The first shift is cleaner next steps, better follow-up cadence,
and fewer stalls in live conversations.
I’ve tried training before — what’s different?
MCST isn’t theory. It’s a system built for live dealership moments: a repeatable sequence, word tracks for objections,
and an execution cadence so it sticks. If it doesn’t show up in real conversations, it doesn’t count.
Will this work if my store is chaos or my manager won’t support it?
Yes. Start with the free tools and run the next-step framework in your own conversations today.
If you want team execution, the program path adds cadence and accountability so the process doesn’t drift.
Where should I start?
Start with Free Resources to install the baseline framework, then choose the paid path that fits your next skill gap
(follow-up, transitions, objections, or consistency).
Ready to Stop Guessing?
Start free to install control fast—then choose the paid path when you want deeper support.