About MC Sales Training | Dealership Sales & BDC Training

MC Sales Training

Dealership Sales Training Built for Real Conversations.

No gimmicks—just a repeatable system for openings, discovery, next-step control, and follow-up so teams set more appointments, close more deals, and protect gross.

Process • Ethics • Repeatable Execution

Principle 1

Clarity Over Pressure

Deals close faster when the buyer understands the path. We teach language and structure that reduces confusion and stalls.

Principle 2

Process Over Personality

Talent helps, but a system scales. We build repeatable steps that hold up on good days and bad days.

Principle 3

Protect Value

Gross is protected by better discovery, cleaner transitions, and stronger commitment — not by being aggressive.

If you’ve tried training before: we don’t sell hype—this is word tracks + sequence + daily execution.

Mark Casper — MC Sales Training

Mark Casper

The Fundamentals

Real dealership floor + finance experience—focused on the moments that decide outcomes: discovery, trade talk, payments, and commitment.

Mark brings the reality of “the floor”: objections, market shifts, customer patterns, and the daily habits that separate high earners from inconsistent months.

The goal is simple — teach fundamentals that hold up when you’re knee-to-knee with a buyer who wants a discount.

Jared Casper

The System

Turns the “floor reality” into a repeatable operating system—word tracks, sequence, and daily execution standards your team can run.

Jared focuses on the architecture: how to open, investigate, transition, and close without being aggressive or robotic.

The result is a clean operating system that reduces guesswork and helps performance become easier to repeat.

Jared Casper — MC Sales Training

Credibility

Not Theory. Coachable Standards.

Our method is simple and measurable: sharpen the language, install a follow-up cadence, and run daily standards so results don’t depend on mood or “rockstar” reps.

Mechanism

Word Tracks

Scripts tied to exact moments—opening → discovery → transition → next step.

Mechanism

Follow-Up Cadence

Copy/paste structure that earns replies and protects next steps.

Execution

Daily Standards

Non-negotiables + accountability so results don’t depend on motivation.

Next step

Ready to Install the System?

Start with the Vault: free word tracks, follow-up cadence, and daily standards you can run for 7 days.