30+ Years. From Salesperson to VP.
Mark Casper climbed the ranks in one of the toughest industries in the world — going from greenpea to Vice President of Sales. Now, he's lifting the curtain on the real-world skills, habits, and strategies that built his career.
Automotive Sales Training That Actually Works
We help aspiring, new, and current automotive sales professionals gain confidence, sharpen their scripts, and build the habits that close deals. No fluff. Just field-tested, real-world strategies that work in dealerships today.
Who This Is For
Aspiring Salespeople
You’re motivated to get into car sales but don’t know where to start. You’ve probably heard that you need experience, but no one’s willing to train you. We’ll help you step into the showroom with confidence — equipped with the word tracks, daily habits, and mindset that turn interest into income.
New Hires at Dealerships
You’ve just been thrown into the fire — expected to learn on the fly, juggle customers, and figure out the sales process with little to no structure. We give you a plug-and-play system to master the basics fast and start producing from day one.
Experienced Sales Reps
You’re selling 8–10 cars a month but want more. Whether you're stuck in follow-up frustration, lack consistency, or just need sharper closes — our methods help you hit 20+ deals/month and become the top dog in your store.
Sales Managers & Dealers
You’re tired of repeating the same training every week — or worse, watching turnover burn through your budget. We offer a complete onboarding and development system that levels up your team without draining your time.
Watch Mark In Action
These videos cover real dealership situations — including how to overcome objections, follow up like a pro, and never leave money on the table. If you're in the car business, this is your edge.
Frequently Asked Questions
Will you teach me how to overcome “I’m just looking”?
Yes. We teach step-by-step word tracks to redirect, qualify, and uncover intent when a customer says they’re just looking.
How do I follow up without sounding pushy?
You'll learn follow-up timing, message structure, and examples for texts, calls, and voicemails that convert cold leads.
What if I’m brand new to car sales?
We cover everything from your first greeting to your first delivery — perfect for greenpeas or transitioning pros.
How do I build trust quickly on the lot?
We show you how to use transparency, tone, and tactical questions to build instant rapport with walk-ins.
Will this help me get more appointments?
Yes. We focus heavily on lead conversion and appointment-setting strategies from phone to showroom.
Can I use this training to coach my sales team?
Absolutely. Managers get plug-and-play modules they can use to train rookies and refresh veterans.
Do you cover how to handle price objections?
Yes. From “The price is too high” to “I saw it cheaper online,” we give you the scripts to hold gross and sell value.
Is this better than manufacturer training?
Manufacturer training teaches specs. We teach how to sell — to human beings. No fluff. Just results.
How do I sell used cars with high mileage?
We teach you how to shift focus from miles to value, history, reliability, and budget fit.
What if I’m stuck at 8–10 cars/month?
We’ll help you identify bottlenecks and rebuild your daily workflow, word tracks, and mindset.
What if my dealership has no training program?
MC Sales Training is your dealership-in-a-box training system — self-paced or team-ready.
How do I track my performance?
We show you how to build your own daily log, review objections, and tweak your approach based on facts.
Will you help with online leads?
Yes. You’ll get email, text, and call strategies for internet leads, third-party leads, and referrals.
Do you teach how to sell more warranties or backend?
Yes — with ethics. Learn how to build value, build trust, and maximize your PVR legally and confidently.
Will this work for internet sales reps?
Yes. Our training has specialized tactics for BDCs, internet reps, and follow-up teams.
Is this a course or coaching?
Both. You can access our on-demand content and also book 1-on-1 coaching calls with Mark Casper.
How long does the training take?
You can start seeing results within the first 7 days. The full system is built for daily habit stacking.
Do I need any tools to start?
No tools required. We give you scripts, PDFs, planners, and digital modules included.
Can I start part-time?
Absolutely. You can go at your own pace — while still applying what you learn in real-time at work.
What makes this different from other sales programs?
It’s run by a real car guy. Mark’s been in the trenches and built this to actually work — not just sound good in theory.
Ready to Take the Next Step?
Whether you’re brand new, stuck in a rut, or ready to scale — MC Sales Training gives you the proven roadmap to dominate in automotive sales.
Claim your free sales call with Mark 🎁